Meet Shelley
ABOUT SHELLEY KUIPERS
Shelley Kuipers is a serial co-founder. This very minute, she is co-founder of financial feminist platform, The51; family office, Adventure Capital; ethical consumer engagement company, IOVIA; and circular direct-to-consumer clothing brand, Harris Kuipers.
Shelley is also a serial private investor of companies, startups and entrepreneurs who embody the type of future she wants to see across the economic universe: namely, those that are sustainable, feminist, purpose-driven and unafraid to disrupt old systems.
Before March 2020 Shelley basically never had a suitcase completely unpacked; her love of travel for both adventure and business constantly at odds with her questions about the sustainability of it all. These days Shelley’s feet are firmly planted on Canadian soil, and in the rare moments when she manages to close her laptop, you might find her revelling in nature with family and friends, or holding a glass of wine or cider at her homes in Canmore and Salt Spring Island.
To the amazement (and mild concern) of her teams, Shelley literally never stops dreaming up big ideas. If you want to try to keep up with her, you can do so here on her blog.
As the founder and CEO of IOVIA, Shelley is creating new enterprise business models for growth, focused on consumer engagement and participation with her global clients and global team of consultants. She co-founded IOVIA in 2015 after previously founding several other innovative consumer focused companies, including Chaordix and Stormworks.
Shelley is equally passionate about supporting and investing in others who are building great things. She founded Adventure Capital to support early stage and culture-first tech companies through a mixture of investment and hands on leadership.
As a lover of great style and a believer in sustainable circular fashion, Shelley founded Harris Kuipers, a direct-to-consumer lifestyle brand focused on designing and curating ethically-sourced, circular, sustainable clothing that inspires individuality, confidence and elegance for work, travel and everywhere in between.
Shelley co-founded The51, a feminist investment collective with two other relentless female entrepreneurs with the goal of uniting Canada’s untapped female wealth to create a new critical mass of female investors to drive the next economic wave, making Canada the centre for female-powered capital.